5 Reasons You Need to Be Using Video Marketing for Your Business

Anyone who has been paying attention to trends has seen the move toward video; Facebook, Instagram, and even LinkedIn are rewarding users for uploading videos, and video ads have, for many businesses, shown a better ROI (return on investment). Whether you’ve been thinking about or dabbling in using video for your content marketing or paid advertising, it’s time to take video more seriously in your business. Here are 5 reasons why:

1. Video Develops a Relationship

What’s one key thing customers need in order to buy from you? Trust. Video, as part of your content marketing or simply as a promotional strategy, builds trust between the viewer and your brand. It visualizes what you can do for them, makes it straightforward, it offers you a chance to educate them on what they need to know to be ready to buy from you, and in many cases, gives them a human face to connect with.

2. Videos Convert

Do videos take more effort to produce? Yes, but they can also produce a much better ROI, too. Research has found that adding a video to your product and landing pages can increase your conversions by as much as 80%, regardless of industry. 74% of visitors who watch explainer videos went on to buy it. People like to see exactly what they’re buying, and video is the perfect way to show off your product, explain all the features and how to use it.

3. It Boosts Engagement

Video ads play automatically, giving you an opportunity to grab your viewer’s attention immediately. If you get your video right, be it a piece of content or an ad, you can spark conversation and be quickly shared between your ideal customers. Video also appeals to people who learn visually and bridges the gap for people with dyslexia.

4. Search Engines and Social Media Platforms Love Video

As mentioned in the introduction to this article, social media platforms love video, and you may have noticed that Google does, too. Not only do they own YouTube, but they also show video results within the general search results and you are 53 times more likely to show up in search results if you have videos embedded on your site. (How’s that for search engine optimization?)

5. Video Quality is No Longer a Barrier

Your audience will expect a certain level of production quality from your videos, but the good news is that anyone with a smartphone has everything they need. Modern phones all have cameras that offer better quality than dedicated video cameras had even ten years ago, so all you need to get started is to set up your phone in a well-lit area and get recording!